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Marketing & Comms

Content Writer

Live job postings

125

as of 29 Jun 2026

Demand index

0.02%

% of all job postings

Median salary

$30k

$30,000

Salary range

$20k – $70k

$20,000 – $70,000

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Salary distribution

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Core skills employers ask for

SEO writing and keyword strategyContent strategy and editorial planningResearch and fact-checkingAdaptability to brand voice and toneCopy editing and proofreadingWordPress or CMS proficiencyBasic HTML and markdownSocial media content repurposingData-driven content performance analysisAI tool fluency (ChatGPT, Claude, Surfer SEO)Multimedia content coordination (video, podcast scripts)UX writing fundamentals

AI impact on this career

AI writing tools have sharply reduced demand for low-skill, high-volume content production, making it harder for entry-level writers to find work. Mid-career writers now spend more time on strategy, editing AI drafts, and ensuring original research or brand voice—tasks AI cannot fully automate. The market increasingly expects content writers to combine writing with SEO, data analysis, or campaign management, blurring the line between writer and marketer. As a result, pure 'wordsmith' roles are declining, while hybrid roles like content strategist or growth writer are growing.

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