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Marketing & Comms

Content Writer

Live job postings

28

as of 29 Jun 2026

Demand index

0.02%

% of all job postings

Median salary

$120k

$120,000

Salary range

$60k – $120k

$60,000 – $120,000

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Salary distribution

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Core skills employers ask for

SEO WritingContent StrategyAudience ResearchEditing and ProofreadingCMS Proficiency (e.g. WordPress)Basic HTML/CSSData Literacy (Google Analytics, Excel)Social Media CopywritingUX WritingVideo ScriptingBasic Design Tools (Canva, Figma)Project Management

AI impact on this career

AI writing tools (ChatGPT, Jasper, Copy.ai) have commoditized low-level blog posts and generic web copy, compressing demand for entry-level writers. In Australia, agencies and in-house marketing teams now expect content writers to do more strategic work—briefing, curating, and fact-checking AI drafts—rather than producing raw copy from scratch. The 46 active postings reflect a leaner market where pure writing ability is no longer enough; candidates who can combine writing with SEO analytics, editorial planning, and brand voice management are the ones still hired.

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