Market Research Analyst

Trend analysis & outlook

Market research analyst demand in Australia is low but showing early signs of stability, with 15 current job postings and a modest hot index of 79 in June 2026. The 12-month data shows a slight increase from 9 postings in June to 15 in July, suggesting a slow but positive trajectory. Salary levels are expected to align with the Australian average for this role, approximately AUD 70,000–90,000, though competition may be stiff due to the small market. The hot index indicates moderate employer interest, not a booming market. Combined with news trends emphasizing data science and AI integration, the near-term outlook for market research analysts is cautious—growing but highly specialized. Over the next 6–12 months, job growth will likely favor candidates with strong data and AI skills, while pure research roles may see slower expansion.