Market Research Analyst

Trend analysis & outlook

As of mid-2026, the Market Research Analyst role in the US shows approximately 140 active job postings with a median annual salary of $100,000, reflecting a stable but niche market. Over the past month, postings declined slightly from 148 to 140, and the market share remained at 0.003%; the hot index of 18 (just below 20 threshold) suggests moderate demand relative to supply. Recent educational guides and news consistently emphasize the growing importance of integrating data science skills (Python, SQL, ML fundamentals) into the research analyst toolkit to stay competitive. The 6–12 month outlook is cautiously positive: demand will grow modestly, but analysts must upskill in AI-assisted analysis and strategic insight generation to maintain relevance, as routine tasks continue to be automated.