Live job postings
62,821
as of 29 Jun 2026
Demand index
1.15%
% of all job postings
Median salary
$80k
$80,000
Salary range
$60k – $140k
$60,000 – $140,000
Salary distribution
Core skills employers ask for
Strategic Planning & Campaign ManagementData Analysis & Marketing AnalyticsDigital Marketing (SEO, SEM, PPC, Email, Social)Content Strategy & CopywritingBrand Strategy & PositioningBudget & ROI ManagementCustomer Segmentation & Persona DevelopmentMarketing Automation & CRM Tools (e.g., HubSpot, Salesforce)A/B Testing & ExperimentationTeam Leadership & Cross-functional CollaborationSocial Media Analytics & Community ManagementUX/UI Fundamentals & Customer Journey Mapping
AI impact on this career
AI is automating campaign optimization, ad bidding, and content generation, reducing the need for manual execution. Marketing managers now rely less on hiring copywriters and more on prompting AI tools for drafts, then editing for quality and brand tone. Analytics dashboards are becoming predictive rather than descriptive, requiring managers to interpret AI-generated insights rather than crunch raw data themselves. Managers who cannot validate AI outputs or translate them into strategy risk being replaced by fewer, more tech-savvy generalists. The role is shifting from 'doing marketing' to 'directing AI-driven marketing engines.'
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