Business & Finance

Market Research Analyst

🇺🇸 US 🇬🇧 UK 🇦🇺 AU 🇨🇦 CA

Live job postings

as of 15 Aug 2026

Demand index

0.01%

% of all job postings

Median salary

$60k

$60,000

Salary range

$60k – $80k

$60,000 – $80,000

Trend analysis & outlook

The current Canadian job market for Market Research Analysts shows a modest presence with about 15–18 live postings and a median salary of $60,000, indicating a niche but stable demand. The 12-month trending data reveals a slight increase from 15 to 18 postings month-over-month, with a hot index of 44 suggesting moderate competition; however, the lack of a second hot index point limits trend strength. News headlines focus on the growing importance of data science and AI tools for research analyst roles, which may boost demand for hybrid skills in Canada. Looking ahead over the next 6–12 months, hiring is expected to grow slowly, particularly in sectors like tech and consumer goods, but candidates with advanced data skills will have a clear advantage. The outlook is cautiously positive, but the small absolute posting count means competition will remain high for these roles.

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Salary distribution

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Core skills employers ask for

Data analysis and interpretationStatistical software (e.g., SPSS, R, Python)Survey design and methodologyMarket research tools (e.g., Qualtrics, SurveyMonkey)Critical thinking and problem-solvingWritten and verbal communicationSQL for database queryingData visualization (e.g., Tableau, Power BI)Consumer behavior knowledgeProject management

AI impact on this career

AI is automating basic data cleaning, pattern recognition, and report generation, reducing demand for entry-level analysts who only perform manual tasks. However, it is elevating the need for analysts who can design research questions, interpret nuanced context, and validate AI outputs. In Canada, roles requiring advanced statistical methods and strategic recommendations remain less susceptible to replacement. Analysts must now upskill in machine learning ethics and AI tool oversight to stay competitive.

What's happening in the market

Recent articles emphasize that the role of a research analyst is evolving to require deeper data science skills and AI literacy. Guides from Coursera and Simplilearn highlight the need for proficiency in Python, SQL, and statistical analysis, while broader discussions warn that AI may replace routine analytical tasks but not strategic insight generation. This means Canadian market research analysts should prioritize upskilling in advanced analytics to remain relevant.

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