Product Designer

AI tools like generative design assistants (e.g., Galileo, Visily) and auto-layout features in Figma are automating repetitive UI layout tasks and basic asset creation, shifting the Product Designer’s focus toward higher-level problem-solving, strategy, and user research. Canadian employers now expect proficiency in AI-assisted design workflows (e.g., using ChatGPT for copy, Midjourney for mood boards) as a baseline, not a differentiator. However, core human skills like empathy-driven user testing, ethical bias auditing, and complex systems thinking remain AI-resistant and are increasingly valued. The role is evolving from 'designer as executor' to 'designer as curator and strategist,' particularly in Canada’s competitive tech hubs like Toronto and Vancouver.